The average American quote is $2.85/W — after a commissioned rep sat at your kitchen table for two hours. We publish one flat price, design your system from satellite imagery in seconds, and licensed pros install it. That's the whole pitch.
The federal residential solar credit expired December 31, 2025. Most companies kept charging like it still exists. We priced it out of the equation instead.
Drag the slider. That's your price. When you enter your address, our design engine sizes this automatically from your actual roof.
Our engine pulls your roof's 3D geometry, sun exposure, and shading from high-resolution satellite data covering 95% of U.S. homes.
60 secondsActual panel layout on your actual roof, with production estimates from your local weather data. Not a guess — a design.
InstantA picture of your electrical panel tells us if your home needs any extra work — so your price is locked before you pay a dollar, not after.
2 minutesOur regional installation partners — background-checked, licensed, insured — handle permits, install, and inspection. 25-year workmanship warranty.
4–8 weeksNo other solar company will show you this. We think that's exactly why you should buy from one that will.
Most solar horror stories start with a surprise. Here's ours in advance:
About 1 in 4 older homes needs one. Your electrical-panel photo in step 3 tells us — and tells you — before you commit.
We do solar + inverter only, done exceptionally well. If your utility's rates make a battery essential (looking at you, California), we'll tell you we're not the right fit yet.
If your roof won't outlive the panels, we say so and pause. Panels on a failing roof help nobody.
The rep, the setter who booked them, the manager who trained them, the leads they bought — you were paying for all of it. Our "sales team" is this website.
Most "zero down" solar loans bury a 15–30% lender fee in your price. We show cash pricing first and break out financing costs in the open.
Design, engineering, and permitting run through software, not a back office. A design that took a site visit and two weeks now takes 60 seconds.
Every market we scale drops our install cost — and we publish the savings instead of pocketing them. Here's the roadmap we're holding ourselves to:
Licensed, insured regional installation crews through our national fulfillment partner — the same professionals who install for the big brands, without the big-brand markup. Every install carries a 25-year workmanship warranty serviced in your state, and you get your crew's name and license number before install day.
The satellite design is accurate to within a few percent for most homes, and a remote review by a NABCEP-certified designer confirms it before you sign. If anything changes after the on-site check, you approve the new price or walk away free. Our quote-to-final price match rate is the metric we live and die on.
Focus is how we hit $2.20. Batteries and lease paperwork add cost, complexity, and — frankly — the fine print that gives solar a bad name. If a battery is essential in your market, we'll tell you honestly that we're not your best option yet.
At $3.50/W? Often not. At $2.20/W, a typical Northwest home pays back in 8–11 years against rising utility rates, then generates essentially free power for 15+ more. That's why our price exists: to make the math work without a subsidy.
We're not selling at cost — we make about $0.20 per watt, and we printed that number two scrolls up. We just don't spend $0.85/W convincing you. Volume at honest margins beats markup at low volume. That's the whole business model.
60 seconds to a real design and a real price. No phone number. No rep. No follow-up calls at dinner.